Friday 23 July 2010

ZEE Marathi on Zee Cafe UK!

Zee has launched its new hybrid channel "Zee Café" in UK. Unlike the Indian version having English shows, the UK version consists of News, Live Sports and regional programmes from Zee's Marathi & Bangla channels. Zee Café was launched on 15 July and it broadcast exclusive first test between India & Sri Lanka.

Its good chance for viewers to have their favourite regional shows on their television in UK!

Friday 16 July 2010

ZEE CRICKET channel - Zee & Cricket...!!!

Now Zee is planning exclusive Cricket channel, may be named as Zee Cricket, on the lines of Neo Cricket & Star Cricket

Zee plans launch of cricket channel
“Zee has applied to the Information and Broadcasting Ministry for a host of channels including a cricket and a golf channel. We believe there is a market for specialised sports offerings. We also realise that cricket drives sports revenues,” a source familiar with the development said.

Ten Sports will continue to be a multi-products channel, filled with properties such as WWE, tennis and motor racing among others. “The channel will also show cricket content. There will be several live events where there will be a need to simulcast. WWE is also a very strong daily content. Ten will continue to be a flagship brand,” the source said.


Earlier this year, Zeel hiked its stake to 95 per cent in Taj TV Limited Mauritius and 100 per cent in Taj Television (India). For the increase in stake, Zee paid the Bukhatir Group a total consideration of $44.145 million.

The acquisition gave Zeel access to telecast rights for over 100 days of international cricket from the Pakistan Cricket Board, Sri Lanka Cricket Board, West Indies Cricket Board, South Africa Cricket Board and Zimbabwe Cricket Board.
 




Now it looks very surprising that Zee is (also) starting a Cricket specific channel. Zee was once denied broadcast rights by Indian Cricket board BCCI on basis on non-experience and unavailability of technical facitilies for Sports broadcast, even though Zee had started sports channel 'Zee Sports'.

To take revenge, Zee even started its own Cricket league - Indian Cricket League (ICL). But after BCCI's strict restriction & recession, ICL was suspended (or stopped). But BCCI is perhaps not aware that ZEE is main broadcaster of Indian Cricket even now in US on 'Zee Sports USA' and in UK/Europe on 'Zee Cinema' and newly launched channel 'Zee Cafe'
Besides ZEE has got access to Ten Sport channel's Cricket broadcast rights after acquiring major share of 'Ten Sports'.
So now India could soon have 3rd Cricket channel, latest from Zee. Ten Sports may be reserved for Motor Sports, WWE, Tennis like sports and Zee's own flagship channel 'Zee Sports' could turn into Football centric channel. (and also plans are on for Golf channel). Some good times awaits for Zee in Sports broadcasting?